It’s simply a reality in the hospitality business, especially when you consider that research from J.D. The importance of responding to negative hotel reviewsĮven properties with stellar ratings inevitably receive a negative review here and there. Communicate with guests all throughout their journeys.When to respond to negative hotel reviews.How to respond to negative hotel reviews.The importance of responding to negative hotel reviews.You’re about to discover not only why responding to negative hotel reviews is critical, but also how to do it - complete with some examples. So, what should you do when you’re faced with negative hotel reviews? Responding is actually your best course of action. That same survey also reveals that guests are more likely to book the hotel with the higher rating when choosing between two identical properties. In fact, research from Tripadvisor shows that 81% of travelers always or frequently read reviews before booking a trip. Travel reviews have become even more important over time. And they’re prepared to do some serious research to ensure the best possible experience by reading online reviews. They don’t just want a good stay - they want an exceptional one. Use negative hotel reviews as an opportunity to improve
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